Electronic payment company Bpay has launched a new campaign aiming to "highlight the simplicity and convenience" of using the system.
Created by BMF, the campaign includes a game which is similar to bingo and gives consumers the chance to win a variety of prizes each time they use Bpay. Other executions will feature across print, radio, out-of-home and online platforms. The campaign carries the tagline "Bills are more fun with Bpay Bingo."
