Executive Creative Director: Ben Coulson
Art Director: Chris Northam
Agency Producer: Romanca Jasinski
Production Company: Revolver
Cadbury has been running a series of five TVCs, developed by George Patterson Y&R, for their Boost chocolate bar.
Taking a comical approach, the TVCs depict the Boost bar as a troublesome roommate.
The most recent TVC, "Far east adventure" was launched on TV 27 June. The campaign encompasses TV, cinema, internet and outdoor advertising.