7 July 2010

Advertiser: Cadbury
Creative Agency: George Patterson Y&R Melbourne

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Executive Creative Director: Ben Coulson
Art Director: Chris Northam
Agency Producer: Romanca Jasinski
Production Company: Revolver

Cadbury has been running a series of five TVCs, developed by George Patterson Y&R, for their Boost chocolate bar.

Taking a comical approach, the TVCs depict the Boost bar as a troublesome roommate.

The most recent TVC, "Far east adventure" was launched on TV 27 June. The campaign encompasses TV, cinema, internet and outdoor advertising.

Watch other TVCs in the campaign:
"The one with the French end line"
"Gas bill"
"Study buddy"
"Triple word score"

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