Ten may not be firing in the ratings, but it can sure produce a funny ad. It's all about control and what happens when it gives control of its studios to an everyman.
The ad sees said guy roam through the halls of Ten and getting cosy with its raft of on-air talent including Carrie Bickmore, Osher Gunsberg, Chris Brown, Amanda Keller, Charlie Pickering, Gary Mehigan and Matt Preston.
It's the first execution in a campaign that is set to run for months.
