Stare a Samsung Galaxy S4 for an hour without looking away and it's yours. Sound easy? Well it would be if Swisscom wasn't trying to distract you with motorbikes, fire and sniffer dogs.
The clever experiential campaign uses the handsets eye sensor to test how easily contestants get distracted. You can blink but the phone senses as soon as you look away (even for a second) and then you lose.
