|Creative Agency:||MJW Advertising|
|Added:||07 June 2013|
Olive oil advertising just got interesting with Bertolli's new social media push featuring a minimally dressed, naughty Italian chef.
The three-minute ad introduces Alfredo Caldo-Freddo, a multi-skilled chef who aims to show you the right way to use olive oil.
Marrianne Little, creative director from MJW said “We were thrilled to give Alethea her first commercial campaign. She was an absolute delight to work with and brought a lot of fresh thinking to the process. Alethea is an exceptional storyteller, her talent for short films has effortlessly translated into an entertaining and memorable campaign for Bertolli.”
The online campaign will be seen across Facebook, Pinterest, YouTube and blogs. The social media tactics will be supported by food show events and hot and cold neck tags at POS.
Creative Director: Marrianne Little
Strategy Director: Scott Davis
Account Director: Lucy Cunningham
Director: Alethea Jones
Bottoms Up have issued a writ, or at least written a letter, to Samsung, Ellen and Bradley demanding 5% royalties to avoid a messy tabloid affair over their flagrant abuse of their intellectual property: the awards selfie.