Alfredo Caldo-Freddo

Advertiser: Bertolli
Creative Agency: MJW Advertising
Added: 07 June 2013

Rate it:

Click on thumbnails :

Olive oil advertising just got interesting with Bertolli's new social media push featuring a minimally dressed, naughty Italian chef.

The three-minute ad introduces Alfredo Caldo-Freddo, a multi-skilled chef who aims to show you the right way to use olive oil.

Marrianne Little, creative director from MJW said “We were thrilled to give Alethea her first commercial campaign. She was an absolute delight to work with and brought a lot of fresh thinking to the process. Alethea is an exceptional storyteller, her talent for short films has effortlessly translated into an entertaining and memorable campaign for Bertolli.”

The online campaign will be seen across Facebook, Pinterest, YouTube and blogs. The social media tactics will be supported by food show events and hot and cold neck tags at POS.

Creative Director: Marrianne Little
Strategy Director: Scott Davis
Account Director: Lucy Cunningham
Production: Jungleboys
Director: Alethea Jones

First Date
Advertiser: Fisherman's Friend
Added: 16/05/13
Rating: 5.0
Rugby League's Got A Hold On Me
Advertiser: NRL
Added: 27/02/13
Rating: 5.0

comments powered by Disqus

latest comments

blogs (click for more»)

Countdown of Awesome: Miss Skinny and the Smoking experiment
Countdown of Awesome

It's Countdown of Awesome time again from your good friends at UM, Tom DiSapia and Robert Bellamy. This week we are dealing with the big issues: self-esteem, body image, bullying and domestic abuse.

    jobs »