Creative Director, Art Director and Copywriter: Tim Brierley
General Manager and Account Director: Elly Price
Photographer: Bronwyn Kidd, Coco Productions
Stylist: Halley Callander
Retouching: Visual Thing
Radio: Plush Films
Brand and digital healthcare communications specialist, Grey Healthcare Group (GHG) today announced it has launched a media campaign for Alcoholics Anonymous (AA) called, and themed, ‘Alcohol just not fun anymore?’
This mixed media campaign was produced pro bono by GHG and includes two 15 second TVCs, print, transit, shopalites and radio, all aimed at driving awareness for AA’s services and local programs.
The ads are skewed to the over 45 age group - those who have probably lived with alcohol for some time (known as ‘functioning’ alcoholics).
Click here for another TVC execution.