Alcohol just not fun anymore?

24 May 2010

Advertiser: Alcoholics Anonymous

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Creative Director, Art Director and Copywriter, Tim Brierley, GHG
General Manager and Account Director, Elly Price, GHG
Photographer, Bronwyn Kidd, Coco Productions 
Stylist, Halley Callander
Retouching, Visual Thing
Radio produced by Plush Films

 

Creative Director, Art Director and Copywriter: Tim Brierley

General Manager and Account Director: Elly Price

Photographer: Bronwyn Kidd, Coco Productions 

Stylist: Halley Callander

Retouching: Visual Thing

Radio: Plush Films

 

Brand and digital healthcare communications specialist, Grey Healthcare Group (GHG) today announced it has launched a media campaign for Alcoholics Anonymous (AA) called, and themed, ‘Alcohol just not fun anymore?’

This mixed media campaign was produced pro bono by GHG and includes two 15 second TVCs, print, transit, shopalites and radio, all aimed at driving awareness for AA’s services and local programs.

The ads are skewed to the over 45 age group - those who have probably lived with alcohol for some time (known as ‘functioning’ alcoholics). 

Click here for another TVC execution. 

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