A Million Times Better
| Advertiser: | Commercial Radio Australia |
| Creative Agency: | RDS |
| Added: | 05 December 2011 |
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Commercial Radio Australia has kicked off a Christmas advertising campaign to promote the benefits of digital radio.
Created by RDS (Richard de Stoop), the campaign uses tagline "One million people agree, it's a million times better".
The $3 million campaign consists of radio, online, outdoor, print and 'roaming ambassadors', with the radio ads to run across 42 commercial stations in Sydney, Melbourne, Brisbane, Perth and Adelaide.
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