A Fair Ride For All
| Advertiser: | Virgin Mobile |
| Creative Agency: | One Green Bean |
| Added: | 28 November 2011 |
Click on thumbnails :
Media Agency:
MPG / Media ContactsVirgin Mobile has launched a social media campaign which will see 25 bikes given away each week for three weeks, with the tagline "A Fair Ride For All".
One Green Bean were responsible for the concept creation, PR and social media, with digital design and development by Future Bruro. The campaign builds on Virgin Money's "A Fair Go For All" campaign by Publicis Mojo.
The campaign will run across online and social media, with media support to be carried out through Nova and Austereo promotions, cafe screens, lift media and Facebook ads. Ambient media will also be incorporated in the form of chalk stencils and bike paths and bike spoke cards.
latest comments
| 5:26PM |
"We did exactly that almost a year ago.
http://tweetbeat.it/" Simon Granath on Tweets Into Beats |
| 4:40PM |
"Crowd sourcing the name of a state is wrong on so many levels. States aren't brands, they are places." Scarey on South Australia's name on the... |
| 3:46PM |
"How about "Yawnsville"" Darren on South Australia's name on the... |
blogs (click for more»)
THE ADNEWS NGEN BLOG: Can we get excited about NFC?
MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.
