Ikea has rolled out the next phase in its 'Sleepers' campaign with an online video fronted by a fictional 'Swedish Sleep Expert', showcasing the seven most recognisable sleeping styles.
Created by One Green Bean, the campaign aims to encourage Australians to identitfy their sleeping style in the pursuit for an 'IKEA mattrress that best suits their nocturnal needs'. It is initally running online, and will see supporting out-of-home, print, digital, PR and experiential executions.
