55 days of Christmas

3 November 2010

Advertiser: Telstra

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Telstra has launched a Christmas promotion called "55 days of Christmas" with an integrated campaign including light projections onto buildings in Sydney, Melbourne and Brisbane.

The campaign will promote the telco's range of products and services.

An online advent calendar has been created on a special website and the campaign will also encompass TV, print, outdoor and online advertising.

Click here to see a video of the projections.

Executive creative director:
Chris Ford

Media agency: OMD

Projections: Red Bean Republic
Creative director: Julie Frikken

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