4 out of 5
| Advertiser: | LG |
| Creative Agency: | George Patterson Y&R Sydney |
| Added: | 19 January 2012 |
You need Flash player 9+ and JavaScript enabled to view this video.
Click on thumbnails :
LG has released a cinema spot claiming four out of five people prefer the LG 3D television over leading competitors.
Created by George Patterson Y&R Sydney, the ad evolved from a comparison test conducted in shopping centres across the country in which more than 4000 people were asked to trial the LG Cinema 3D TV against a competitor's LED 3D TV and vote for the one they preferred.
With most preferring the LG 3D TV, "the new execution takes the point of view of the one who didn't ... with surprising results".
latest comments
| 4:40PM |
"Crowd sourcing the name of a state is wrong on so many levels. States aren't brands, they are places." Scarey on South Australia's name on the... |
| 3:46PM |
"How about "Yawnsville"" Darren on South Australia's name on the... |
| 2:47PM |
"For any creatives struggling with Online Video contact Adstream and ask about AdReach, a leading edge, end-to-..." Robert Manning on Creatives struggling ... |
blogs (click for more»)
THE ADNEWS NGEN BLOG: Can we get excited about NFC?
MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.
