30 Days in Oz

2 August 2011
 

Advertiser: Tourism Australia

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Tourism Australia has launched a social media campaign targeted at school-leavers in the UK encouraging them to head to Down Under on a Working Holiday Visa.

Created by Zodiak Active, the campaign features a series of 30 one-minute videos showcasing the daily life of Aussies and backpackers, including croc handlers, shark swimmers, surf photographers, bungee jumpers, street artists, nature nuts and musicians as they show why there's nothing like Australia for a gap year.

The Facebook competition launches on August 18 to coincide with exam results, giving entrants a chance to win an Aussie gap year.

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