|Advertiser:||The Bible Society Australia|
|Creative Agency:||Banjo Advertising|
|Added:||07 December 2012|
The Bible Society Australia has unveiled a campaign that features an array of Australians taking part in a video message and reading 25 words from The Bible.
Among the 25 people over 25 days, there will be some unexpected contributors such as Kings Cross nightclub promoter John Ibrahim and Olympic swimmer Dawn Fraser.
This week we've got interactive cinema ads, bus stops that becomes a library and an inactive Coca-Cola. Plus, a new medium based on illegal torrents.