Shift 20 Initiative

"Over the years, we’ve made a conscious effort to use imagery in our advertising that is reflective of...

"It’s imperative that we reflect the rich diversity of the consumers we serve on screen."

"It’s never too late to be part of the solution."

"This has been a great learning experience and something we are going to build on outside of marketing."

"Our hope is that we see appropriate and effective disability representation become second nature to...

"The commentary that’s come through since launching has been so overwhelmingly positive."

“The fact that we have been hidden for so long is heartbreaking. That's what needs to change and the ad...

Focused on increasing disability representation, inclusion and accessibility in Australian advertising...