Entering the viral chart this week with close to two million views is
the latest ad spot for O2, created by London based ad agency VCCP.
Now,
it’s no secret that cats have an uncanny ability to whip internet users
into a frenzy, I myself have to admit to whiling away many a long hour
surfing through kitten videos online, (purely in the name of research of
course).
It’s clear that the audience-luring power of cat
videos has made them into a surprisingly effective business tool for
advertisers but what if cats suddenly decided to be more like dogs? What
if, instead of being stereotypically nonchalant felines, cats suddenly
started to embrace life with the enthusiasm of a dog? Well, that’s the
premise behind the latest campaign from O2, and the brand has even
released a fun little behind the scenes video to explain exactly why you should be ‘more dog’.
Opening
with a bored looking sleepy kitty, the narrator explains; "I used to be
a cat. Everyday the same. I'd be aloof 'til lunch then coldly
indifferent after… To me everything was - meh. Then it hit me - why be
so cat, why not be a bit more dog?"
Cut to the cat tearing
through a field, chasing sticks, jumping in a river and generally being
all dog-like, all to the heroic tune of the Flash Gordon sound track –
Kaboom! Now go out and buy a dog, or a cat, or a mobile phone, or
something?!
Honda is also trending in the Brand Chart this week with a new ad spot
from Wieden + Kennedy London. The two-minute film was created by Nexus'
animation duo, Adam Foulkes and Alan Smith, the directors behind the
brand’s previous award winning ads, Honda Grrr and Unpredictable life.
It’s
quite a cute little video celebrating some of Honda’s most successful
innovations over the years with a story of technology and design from an
engineers perspective, featuring a pair of hands playing about with
animated miniature models as they transform from cars, to bikes and even
little robots.
The DRUM UGC Chart – top trending homemade and entertainment virals
Moving
over to the UGC Chart and beatboxer Tom Thum has topped this weeks
listings with an impressive performance at TEDxSydney that went viral
last week. Armed with nothing more than a microphone, Thum pushes the
limits of the human voice to create incredible soundtracks, with the
didgeridoo, scratched vinyl, and an entire fifties jazz band amongst his
vocal repertoire.
Miley Cyrus’ new single “We Can’t Stop” has also been trending across YouTube this week, possibly not for reasons she would be particularly pleased about though! The music video has become fodder for a whole range of spoof parody tributes, even Rebecca Black is getting involved!
Elsewhere in the chart; Kids React to the "controversial" Cheerios commercial in the latest FinBros video to go viral; an antelope has a lucky escape from a cheetah when it jumps straight through the window of a tourist's car on Safari; and we learn exactly how astronauts wash their hair in space with an awesome video from the International Space Station.
For all of the chart news and the full run down of the most shared online videos this week, check out The Drum Viral Video Chart, powered VAN, or follow @JoinVan
to stay up to date with the latest industry news and YouTube gossip.
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