The ability to mix business with pleasure is not a course at university but it is a discipline that one must master early on in their career.
Sure, your CV may be filled with extensive work experience and an impressive internship or two, but something that could have a much larger impact on your career than your GPA is your ability to socialise successfully…or should I say, responsibly.
The media industry is 24/7. When not working off dual screens in our office cubicle we are answering emails on route to client meetings, and even logging in from home. Our days are fast-paced and full on, so when the opportunity arises to enjoy a few light, alcoholic, refreshments at a work event, who would say no?
Alcohol at work functions is normal, and yet we still struggle to conduct ourselves appropriately. Okay, so we might not act like teenagers at schoolies, but many of us are certainly guilty of transgressing a professional boundary or two. Mistakes are easily made under the influence as inhibitions dissolve, restraint weakens, tongues loosen, and gossip is exchanged, and we all know where this can ultimately lead, to unexpected and improper…um…”liaisons”. But these mistakes can carry potentially dire consequences that go well-beyond the realms of the office water-cooler.
So, how do we deftly navigate those work functions that so often blur the line between business and social? It seems obvious but…remain professional! Here’s how:
1. Remember after a few drinks, you may think that everyone is your friend but are they? Be careful about what industry gossip you decide to share.
2. Be your usual jovial self the following day. Never admit nor reveal any evidence of that excruciating hangover you may possess. Maintain your professional persona even if you are dying that little bit inside.
3. Do not expect your media rep to cover your drinks. Be respectful and thankful and do not take advantage of their generosity.
4. Be considerate about socialising. Try to spend time with everyone and don’t snub. You won’t win respect by monopolising the boss or top client. Your intentions will be transparent.
5. Come prepared. Do your research on who will be there. Arm yourself with a few conversational icebreakers (extra-curricular activities, hobbies, pets). This will also give you confidence, a little of which is always a good look.
6. Just because you’re not physically present in the office, this doesn't mean you are out with your friends. Colleagues and bosses are still just that, even in a bar or at a taxi rank at 3.00am.
7. Avoid discussing controversial topics such as politics and religion. Keep your views on the federal government's boat policy to yourself.
8. Never talk about that new promotion or client you recently acquired. Name droppers, bluffers and braggers are tacky.
9. Know our limits. Exercise caution with your alcohol and eat before and during, and drink plenty of water. Don’t binge…duh.
10. Always remember to check before you leave that your clients and boss are taken care of.
From my three years in media thus far, what I can impart is this – save your wildest and most footloose behaviour for your friends, and exercise restraint at work events, no matter how social they may seem. Remember, you want to be able to hold your head up the following morning - literally and figuratively.
Kelly Teesdale
Account Director
OMD