HYUNDAI USES HYPNOSIS ADS TO GET PEOPLE TO BUY THEIR CARS
To promote and create awareness in The Netherlands around the new Hyundai i30, Hyundai has asked for the help of professional hypnotist Peter Powers. Powers created the “Online Hypnosis Experiment”, a 15 minutes immersive video designed to be watched full screen with headphones on. The experiment takes you through the motions and slowly puts you under hypnosis, letting you experience the Hyundai i30 in ways you’ve never experienced before. Anyone who takes part in the experiment does so voluntarily and with full knowledge of the intended results. To promote the Online Hypnosis Experiment and the new i30, Hyundai created a trailer in which Peter Powers demonstrates the power of hypnosis with three test subjects.
THE AWESOME AND SCARY POWER OF THE 3D PRINTER
A video excerpt from the National Geographic ‘Known Universe’ show that takes a look inside NASA’s lab and how they use 3D printing to ensure they never run out of tools in space because another one can always be printed! Absolutely incredible…they print a real-life spanner!
The Mayor of London Boris Johnson has joined forces with Procter & Gamble (P&G), Worldwide Partner of the London 2012 Games, to deliver the Mayor's annual Capital Clean-up campaign, now titled the P&G Capital Clean Up.
Leading with their top 3 cleaning brands (Flash, Febreze and Ariel), P&G have helped to organise a series of clean up events over the next 3 months designed to bring Londoners together to spruce up neglected areas of the city as London gears up to host the greatest show on earth this summer.
The events will be taking place across London from March to June 2012 and an army of around 1,700 community champions is expected to join the transformation, dedicating up to 5,000 hours to scrubbing, sprucing and polishing London's streets and green spaces.
Flash
will be using its amazing cleaning power to
create shining landmark images on
the Southbank that will help get Londoners
excited about the clean up campaign.
Febreze is planning to make London a fresher,
greener place by creating a
series of Fresh Havens to help Londoners breathe
happy and Ariel is on a
mission to make London stain free using the
'Love Clean London' app: a call to
arms for Londoners to report grime and stains
across the capital.
FAST
COMPANY: WHO’S NEXT?
Fast Company are shining a light on some of the most innovative thinkers who are changing the future of business. Mini-interviews cover topics ranging from mobile communication to start-up culture.
DORITOS GIANT VENDING MACHINE AT SWSX
The
SXSW Music Festival
featured a special stage for performers in the
form of a giant vending machine
as part of Doritos’
launch of their new “Jacked”
tortilla chips. The Jacked Stage hosted a number
of musical performances over
the weekend including Snoop Dogg, The Cool Kids
and Gemma Ray, and also served
up product samples and prizes to festival-goers.
The 56-foot-tall machine (50
times bigger than a standard vending machine) was
created by Goodby’s
and featured real bags of Doritos
with giant chips inside. The new Jacked chips,
which will be available
nationwide next week, are 40% bigger in size and
thickness and come in two
flavour combinations.
Festival
attendees were given the
opportunity to earn large Doritos-branded
quarters that could be inserted into
the vending machine to redeem products and
special prizes.
9 HOT SOCIAL NETWORKS TO WATCH
Few social services have enjoyed as muchsuccess as sites like Foursquare and Pinterest. However, companies are achieving recognition by applying similar social principles to their own niche networks. Mashable have gathered a list of nine social services to keep an eye on. Like Foursquare, many incorporate location-based functionality, with the goal to connect people beyond the digital space — in real life. Other sites are reminiscent of Pinterest, bringing users together around taste graphs and like-minded consumer habits. Whatever your preference, take a look at these nine buzzworthy social platforms. Do they represent the future of social?
Stella Artois has introduced an online virtual tour called the ‘Chalice Factory’ which guides users through the experience of creating the brand’s iconic chalice. Led by a virtual guide named Alice, users can enable their microphone to speak to her or communicate via the keyboard. Alice asks the user to select different elements to craft the Stella Artois chalice, while guiding them through the mythicalfactory. At the end of the tour, users can enter a sweepstakes to win their own chalice, with one thousand participants randomly chosen each day until the factory closes on April 30th. (NB – takes a while to load)
THE SOUND OF PRINT: INTERACTIVE MUSIC POSTERS
The static nature of the humble print ad is somewhat odds with todays on-demand consumer, who is now accustomed to, andanticipating, interactivity and social-sharing at every turn. As a result, outdoor print media has had to adapt to digital culture at a rapid rate. Brands and bands are looking to turn print media into a conduit for music experiences. In this article, Frukt outline some of the most recent innovations in musical print media.
Coca Cola is turning its beachfront concept store in Rio de Janeiro into a lab for the company's "Happiness Refill" project -- a dispenser that gives young cellphone users data credits to browse the internet rather than a soda. The effort targets Brazil's young, emerging middle-class consumers who love their mobile phones but can't afford a generous data plan. More than 80% of this target group uses a prepaid phone and lacks an affordable data option in a country with few free Wi-Fi hot spots. At the Coke store, an open-air kiosk on Copacabana beach with bright red-and-white tables and and a bar, a cellphone user holds his phone up to the bright red dispenser, and data credits and a Coke browser are downloaded. To make it easy, the browser has just three buttons: Coke FM radio to hear music, social networks including Facebook and Twitter, and the weather forecast.
CADBURY: OLYMPICS 2012 PUMPED PARADE
Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK Page, which let’s users create an avatar to join the parade.
Users can select their gender, choose an outfit and accessorise their avatar before they join the march. Everyone that joins is entered into a weekly draw to win tickets to the Olympics.
AXE SHOW GEL: THE BOYFRIEND OF THE GIRL THAT’S OUT OF YOUR LEAGUE
Axe are in the midst of a creative turnaround with a series of new commercials for Axe Shower Gel that feature men trying to measure up to their high-achieving, high-energy girlfriends. Their solution is Axe Shower Gel, which enables guys to keep up (and keep) the ladies who are out of their league. The spots, with some sharp writing and nice direction, get Axe out of the hackneyed "use product, get girl" territory the brand is known for. You have to watch all five, they’re brilliant!
NEW SKITTLES ‘TOUCH THE RAINBOW’ VIDEOS
Skittles have created some new (and equally bizarre) ‘touch the rainbow’ video spots which have been debuted this week on Youtube. They include a werewolf baby, a Cyclops, a princess, a sasquatch and zombie tennis.
As part of its rebranding efforts, Sony Mobile Communications is launching a new global ad campaign called Made of Imagination — and it's enlisting the help of Wes Anderson to kick things off. The Academy Award-nominated director has put together a stop motion TV spot that's due to launch on Saturday, March 24th, which depicts how an eight-year old boy thinks a smartphone actually works. All told it took 10,000 man hours, 37 models, and nine sets to create the 60-second ad, and you can check out the teaser by clicking on the link.