ALTON TOWERS: MT ROCKY, THE CHOCOLATE MOUNTAIN
Beginning today, the Alton Towers Theme Park in the UK is launching Mt. Rocky, the first-ever chocolate-based climbing wall, composed of four tons of chocolate.
Challenges for the brave and napkin-clad include treacherous chocolate-scented boulders and the biscuit crumb grotto. Once you’ve hit the 10-meter tall chocolate cliff face, you’re treated to a chocolate waterfall flowing at 70,000 magnificent litres per hour!
YOUTUBE: MEETINGLIFE JOURNAL PROJECT
The MeetingLife Journal Project is an art project that started in Rome, Italy on Nov. 11 and has travelled to 11 countries and counting. The online passion project is inspired by travel, life and Youtube.
For the past three months, a leather-bound journal has been traveling around the world into the hands of YouTube personalities. As soon as these YouTube video bloggers get this notebook, they are encouraged to make video responses about their week with the journal. “It’s an experiment we are doing to find out how positively peoples’ lives can change by coming across random people and random experiences,” Ernesto Cinquenove, web communications director at startup MeetingLife, told Mashable. So far, MeetingLife Journal Project has reached 15 YouTubers around the world, in locations including Norway, Germany and Portugal.
On YouTube, the project has garnered over 500,000 views, plus thousands of comments by supporters and individuals who want to be a part of the project.
IKEA: INTERACTIVE KITCHEN STORIES
It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so.
And again, they’ve created a new way for users to experience their kitchen solutions, with a Multi-View Interactive Story seen through the eyes of every character in the film, which each perspective being completely in-sync with the story, so it feels like you can navigate through the film in real time.
Not only is it beautifully done, but the results are outstanding, with 540,000+ kitchen solutions discovered through the video
LAS VEGAS: THE HANGOVER HEAVEN BUS
A new Las Vegas service bus, dubbed Hangover Heaven, will help you go from zero to hangover hero in less than an hour. After a long night of partying hard on the Vegas strip, Hangover Heaven will pick you up from a number of major casinos like the Hard Rock Hotel, Paris, Bellagio, or Cosmopolitan. Better yet, if the drink has taken you beyond your ability to walk, Hangover Heaven will send a helpful attendant up to your room, equipped with IV in hand.
THE EFFECT OF MEDIA AND COMMUNICATION ON THE ROLE OF WOMEN IN SOCIETY
Miss Representation explores women’s under-representation in positions of power and influence and challenges the limited and often disparaging portrayals of women in media. Writer/Director Jennifer Siebel Newsom brings together some of America’s most influential thought leaders in politics, news, entertainment, and academia, including Condoleezza Rice, Katie Couric, Geena Davis, Lisa Ling, Marissa Mayer, Cory Booker, Jean Kilbourne, and Jackson Katz, to give us an inside look at the media’s messaging. As one of the most persuasive and pervasive forces of communication in our culture, mainstream media is educating yet another generation that a woman’s primary value lies in her youth, beauty and sexuality—not in her capacity as a leader. At this rate, women will not reach parity for another 500 years.
HOW INSTAGRAM WILL HELP FACEBOOK MONETISE MOBILE
Facebook just spent $1 billion on a company with no revenue. Facebook doesn't make substantial revenue off of its own mobile apps and it's not clear how the addition of Instagram will help the company monetise its mobile offerings. That can't thrill Wall Street as the social platform heads toward its initial public offering.
But adding Instagram to Facebook does create some intriguing new possibilities for making money off of mobile.
IKEA TO BUILD A PRIVATE NEIGHBORHOOD IN LONDON
Ikea has expanded its brand from products to homes and now to a whole neighborhood, with plans to start construction on 11 hectares of land in London next year, which will feature 1,200 houses and apartments fully owned by the Swedish furniture company.
KRAFT: OLD BIRDS, NEW TWEETS
This week, Kraft handed over responsibility for Kraft Mac and Cheese’s entire social network to two older ladies – Frankie (87) and Dottie (86) – who have been eating KMC for 75 years. They’re calling it Old Birds New Tweets and it’s part of their 75 year anniversary campaign. Neither of them had heard of Twitter or Youtube before, and had dismissed Facebook because “everyone just writes about their doctor’s visits”.
They’re very excited to see what all the fuss is about.
CITROEN: ARSENAL PLAYERS PERFORMING BALLET
Alex Song, Wojciech Szczesny, Alex Oxlade-Chamberlain and Bacary Sagna have swapped studs for soubresaut, the pitch for plié and goalposts for glissade in a Citroën campaign promoting the new DS5. The Gunners stars learn ballet moves with guidance from top dancers of English National Ballet and choreographer and dancer Jenna Lee. The campaign’s surprising narrative is a play on DS5’s strapline of ‘The Refined, Redefined.’ Jules Tilstone, marketing director at Citroën UK, said; “As the Official Automotive Partner of Arsenal Football Club, we have already created a number of successful joint campaigns. With this project, we wanted to take their top class footballers, renowned for their refined style of football, and put them into a new environment that would redefine their sporting talents”
GOOGLE: PROJECT GLASS
Last week, Google unveiled a concept that has been rumoured for quite a time now called “Project Glass”. This new technology functions like a smartphone, only in the form of a wearable device that looks like eyeglasses.
As was shown in the concept video released on YouTube, the see-through lens will be capable of displaying everything from text messages to maps to reminders.
It may also be capable of showing video chats, providing detailed directions, taking photos and recording notes through voice commands.
Project Glass is a long way from completion and Google says it only showed the device to the public in an effort to collect feedback. The project has been under development by a small team of engineers for two years now.
TICTAC FRANCE: THE WORST BREATH IN THE WORLD
Flash mobs are the worst of the most tired trends in advertising out there, BUT Ogilvy & Mather Paris manages to breathe new life into the gimmick for client Tic Tac. Bad breath can be a mortifying thing, and the agency nicely illustrates that by exaggerating that humiliation. Actors ask innocent passers-by for directions, but when they start to tell them, the actors fall unconscious -- ostensibly due to the stench. Brilliantly executed.
Googles 'Project Glass', Ikea to build an entire
neighbourhood in London and Kraft hands over their brand
social media profiles to two grannies!