Spark: Enchanted forests, the most insane movie experience ever and the dreaded 'Walk of Shame'

NIKE: FIGHT WINTER

Nike launches its new “Fight Winter” campaign that challenges fans to retaliate against winter through three mini-games experience. The campaign, in collaboration with B-Reel Films, promotes Nike’s cold-weather performance apparel line by creating a cinematic experience that features athletes battling through wind, rain, and snow. The interactive video games let users become Nike’s top professional athletes. to pass through a gauntlet of winter training exercises. Players can submit their daily scores to win prizes and enter for a chance to meet the athletes.

FEDEX: ENCHANTED FOREST

From Coca-Cola to Chipotle to Honda, every brand seems to find it far easier to talk ‘sustainability’ with a cutesy animation. Fedex certainly doesn’t buck the trend but when it comes to their commitments to being ‘Earth Smart’, there’s a refreshing twist of reality thrown in at the end of this ad. Nice work.

…AND YET ANOTHER SUSTAINABILITY AD FROM COCA-COLA CANADA

This one has cutesy polar bears (real life ones) and a nice message until you listen closely, they’re offering $2 million over 5 years to WWF to help the polar bear cause. That’s quite literally pocket change. But hey, they’ve put cutesy polar bears on the can to ‘show their commitment’ so you should buy more of them.

…but in a strange twist of fate, just one month into the three-month campaign, the ‘Arctic Home’ cans are being pulled from the shelves as they’ve caused confusion among consumers and driven down sales. One main reason for the quick exit is that consumers couldn’t readily distinguish between the white promotional can and Diet Coke’s original silver can. Buyers often realised too late that they weren’t drinking Diet Coke and were frustrated by the experience.

However, to be fair to Coca-Cola, they do a lot of great things for a lot of people. They landed on the fact that over 11 million Filipinos have left their families to find better opportunities abroad, so as part of their ongoing ‘where will happiness strike next’ campaign, they decided to send some of these people home for the holidays with all costs covered by Coke. It’s a tear-jerker.

MARTINI: LUCK IS AN ATTITUDE

Starring the winner of Martinis recent ‘kisser casting’ competition, ‘Luck Is An Attitude’ is a lovely black and white vintage-style 2 minute film/ad showcasing the different paths your life can take you if you decided to make to your own luck.

T MOBILE: HOME FOR THE HOLIDAYS ‘SURPRISE’

T Mobile are at it again with their singing and dancing flashmobs. This one was filmed on 1st December at the Chicagoland area's Woodfield Mall with a ‘surprise’ performance and updated spin on a holiday classic song. It’s not riveting viewing, especially in comparison with some of their other work (Royal Wedding Dance, Mariah Carey Holographic Performance) so I think it might be time for them to move on from this formulaic approach.

AMNESTY INTERNATIONAL: MAKING THE INVISIBLE VISIBLE

The latest impactful tactic by the Art for Amnesty initiative which works with musicians, actors and artists around the world to raise profile and funds for Amnesty International to give a more powerful voice to human rights has taken to the streets with this special art project to highlight the plight of six individuals who have suffered human rights abuses.

The project is a unique collaboration between German street art collective Mentalgassi and creative team Lisa Jelliffe and Kirsten Rutherford from Wieden+Kennedy London.

The installations use special lenticular fence posters. Launched in London last year to highlight the case of Troy Davis, this year the campaign can be seen in 26 locations across 6 European cities.

Each installation depicts a close up of an individual’s face. The image is invisible from front on, only becoming visible to those approaching the fence. A plaque on each site alerts passers-by to an Amnesty International website where they can take action in support of each of the individuals featured.

SKITTLES: BOOM BOX

Just brilliant. Skittles reached out to some YouTube vloggers as part of their influencer activity and gave them some unique Skittles-related gifts, however one vlogger loved his gift so much that he gave Skittles far more than they ever dreamed of by creating potentially their best ad to date…

PLAYSTATION MOVE: THE MOST INSANE MOVIE EXPERIENCE EVER

PlayStation funded a project to make a series of movie related videos using 'Immersive Imaging' which takes 3D projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move controller. In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, it makes it possible to track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds. Check it out, it’s awesome!

HARVEY NICHOLS: THE WALK OF SHAME

Just in time for Christmas party season, Harvey Nichols in the UK have released an advert, which is all to familiar to a lot of us. ‘The Walk of Shame’ is designed to prove that their women's party-wear selection won’t make you look so obvious the next morning. Great insight.

GOOGLE MAPS 6.0: INSIDE IKEA AND AIRPORTS

The latest release of Google Maps (6.0) now works indoors with some places across the US and Japan to start with. There will be many more indoor maps on the horizon too as just about anyone can submit a floor plan to help populate maps around the world.

WALMART: SHOPYCAT

Walmart Labs, Walmart's in-house technology development unit, has officially launched its first product, a gift-finding Facebook app called ShopyCat. The app sits allows Facebook users to take the likes, shares and interests of friends and turn them into ‘intelligent’ gift recommendations. It does so by first identifying the tastes and interests of the recipient and then matches them by searching across a large universe of products to find the one wow gift. This is the perfect Christmas app!

CALGARY PHILHARMONIC ORCHESTRA: TWEETS FOR KEEPING WARM

The Calgary Philharmonic Orchestra Chorus was looking for warm-up material and decided to find it on Twitter. The chorus asked Calgarians to tweet their tips on how to keep warm during Calgary's winter. The tweets became the verses for a way offbeat version of Carl Orff's Carmina Burana. I’m not sure if this is a Tourism push or not, but I like it.