Hello and welcome to our inaugural blog post. After watching the Innovation Lions presentations and seeing the jury live in action, we were inspired to give out our own Lions this week. We apologise in advance for any cringe-worthy puns, too many references to P.Diddy and TMI from a party the night before. Come back each day to see our individual and team nods.
Paul’s Lion - The Simon Cowell Lion (Best Judge)
It’s not everyday you get to witness advertising royalty critique live in front of your very eyes.
My personal favourite of the day was Draftfcb Capetown, whose idea involved the production of fire safety education calendars that doubled as actual fire blankets in order to reduce the number of house fires in remote villages.
The Lion however, goes to jury chair, David Droga. Droga was not only inspired by the idea, but already pondering the longer-term sustainability of it. “What happens on December 31st 2013?” he asked.
It was as if David hopped on stage with them to make this amazing idea even more amazing. He talked about how it could become bigger, cheaper and smarter. For that, he gets the inaugural Lion from a Gen CYL perspective.
Kristine’s Lion – The Holy S**t Lion
This Lion winner had it in the bag right from the opening question. “What if you had to use a public toilet everyday?”
I immediately spiral into my own imagination where I’m washing my hair in a dirty sink and changing in a stall reeking of urine – all in public display. I’m disgusted and sad and curious all in the first 10 seconds. Is this presentation about homelessness? Hygiene? City services?
Nope. He was making us relate to the need for privacy and he nailed it. He revealed an idea that tackled the problem of internet privacy for people who have to use public computers.
The young, handsome Brazilian innovator went on to tell us about how his LCD glasses allowed only the person using the computer to see the content. To everyone else, the screen was white. The following demo was truly a holy s**t moment. Like the x-ray vision you always wanted.
I can think of other uses too, like viewing confidential emails on the plane. But did he use this example? No. Which leads us on to the last award.
Our One-Lioner Of The Day
“Maybe you have a husband, but you want to send a sexy flirt to someone else (audience laughs), come on many do it but they don’t admit it” –DDB Sao Paolo’s ECD.
Young Lions (Media)
Kristine Ballensky
Paul Den
UM