This week we have interactive advergames, the truth behind ‘virals’, superlative Xmas ads and another epic from the masters of awesomery - Red Bull
Number 5) Buyral
Kicking off this week’s chart is a brilliantly irreverent sales promo from Buyral who promise to make your video go viral through ‘a vast network of professionals working day and night, constantly clicking on videos’. Through their unique programme they promise that soon ‘we won’t need the viewer’. Far too many underlying industry truths…
Referred by @KBallensky
Number 4) Intel Discovered
In another interesting brand funded development on the Xbox platform, Intel has released an advergame called Discovered. Through an interactive game you can battle it out in action scenes, deliver key lines, have your photo taken on the red carpet, DJ for LMFAO and get a bunch of photos to share on Facebook including a mini-magazine cover story.
Referred by @RobertBellamy
Via DigitalBuzzBlog
Number 3) John Lewis - The Journey
John Lewis kick off the first of 2 epic Xmas ads from the UK next with The Journey. No small feat to follow up on their immensely successful ‘The Long Wait’ from 2011 which attracted north of 4.3m YouTube views – not bad for a TV ad (hopefully Buyral didn’t have to big a hand in that).
This time around the understated and heart wrenching Xmas story is narrated around a snowman’s quest to find the perfect gift for his snowgirlfriend.
Via Co.Create
Number 2) Barclaycard – Toys
Whilst there’s a high degree of expectation around John Lewis’ Christmas advertising efforts in the UK, the same can’t necessarily be said about Barclaycard. Which is exactly why ‘Toys’ is so serendipitously beautiful to watch.
Referred by @RobertBellamy
Number 1) Red Bull – The Athlete Machine
The tried and tested ‘random-stuff-falling-over-and-hitting-other-stuff’ formula will arguably never rival Honda’s immortal Cogs ad. Even Guinness’ eye bleedingly expensive Domino couldn’t come close. So what’s left to do in the domino genre? Combine stuff falling over with extreme athletes of course. Another piece of amazing work for Red Bull takes pride of place as the week’s Number 1.
That’s it for this week. If anything screamingly awesome has been missed out, let us know in the comments below. Or feel free to ping any recommendations for next week to @jamescfilmer.
James Filmer
Chief Innovation Officer
UM