This week’s roundup of innovative work includes a crazy Russian FPS viral, Life of Pi’s epic scrolling site and a transmedia movie using viewers’ own mobiles.
Number 5) Biting Elbows – Ultimate Russian FPS
Kicking off this week is a crazy viral FPS video. Shot like a computer game from the point of view a ‘Bad mother*cker’, you see him fight off attack dogs and dozens of henchmen, but even things don’t quite work out as planned.
Presumably it’s a viral teaser video to promote an upcoming blockbuster game? It looks unlikely someone’s just knocked it out on iMovie anyway as the production values are hugely impressive. Either way it’s the best 4:57 you’ll waste on the internet this week.
Via @RoberBellamy
Number 4) Journey Life of Pi Movie
An epic scrolling site has just been released to allow fans to get unique behind-the-scenes viewpoints of the Life of Pi movie. All sorts of different transitions take place upon scrolling down the site which help the mini story of the making of the movie itself to be revealed in a uniquely engaging way.
Via Adverblog
Number 3) Virtual interviewer offers practice and feedback for job candidates
Jizen is a virtual tool to help people prepare themselves physiologically for job interviews. It monitors physical signs during a virtual interview with the aim of training them to control their body language. A webcam is used along with a number of sensors to detect facial expression and heart rate. At the end of the session, the interview is played back with a virtual avatar recreating their body language while offering information on changing heartbeat and breathing patterns. It’s perhaps a little freaky, but very cool.
Via Springwise
Number 2) Horror film uses audience’s phones as part of the plot
An interesting new Dutch movie about a girl obsessed with social media uses digital watermarking to display content on the audience’s phones at key points in the film. Cunningly called ‘App’, the movie’s plot features the protagonist receiving cryptic codes that she has to solve. With the movie’s companion app you can receive the codes at the same time throughout the movie, as well as other content that adds an extra dimension to the viewing experience. It’s a great example of transmedia story telling across screens – I wonder how many more such examples we’ll see in 2013?
Via PSFK
Number 1) Audi Quatro interactive installation
To demonstrate the road hugging capabilities of the A4, Audi created a clever experiential installation where people could drive around custom-fabricated 4x4 slot cars using an iPad. The installation was placed in the heart of Toronto’s financial district and featured a live in-car camera feed allowing people to experience a kind of mini first person POV of the driving experience around the 140 sq ft track.
Given the impressive budget no doubt necessary to put this together, it could make you wonder why they didn’t just spend the money having people drive real A4s around a track, but then of course no one would be talking about it then... Very cool.
Via Digital Buzz Blog
That’s it for this week. As ever, if anything screamingly awesome has been missed out, let us know in the comments below. Or feel free to ping any recommendations for subsequent weeks to @jamescfilmer.
James Filmer
Chief Innovation Officer
UM