This week's countdown of innovative work from across the globe includes Honda’s crowdsourced Project Drive-In campaign, San Pelligrino’s controllable telepresence robots and Coke’s Wearable Movie project.
Number 5) The Billboard Fan Check Vending Machine
Popular music magazine Billboard created a cunning vending machine in Brazil that will only dispense the magazine to you if you’re a ‘real’ fan of the artist on its front cover. To test this out, people were encouraged to connect their iPhone into the Fan Check Machine. If it had more than 20 songs by the musician the machine would dispense a free copy.
Via PSFK
Number 4) Honda’s social project to save drive-in movie theatres
Project Drive-In from Honda is a social campaign to save the iconic American drive-in movie theatre. Most cannot afford the costly upgrade to digital projectors so are in danger of closing. Honda’s created a social campaign for the public to determine which should receive their 5 digital projectors, with a suitably emotional video to go alongside. Seems like a smart way for a Japanese company to appeal to the hearts of middle America.
Via Fast To Create
Number 3) San Pellegrino’s Telepresence Tours of Italy
San Pelligrino have released a couple of robots in the Italian village of Taormina in Sicily (presumable where the fizzy water is from?) which foreigners can control for their ‘Three minutes in Italy’. You can interact with locals through a two-way (automatically translated) audio and video connection. Or there’s an aerial robot so you can get check out the town’s impressive panoramas. See the Facebook page for details of when you can get to control them live.
Via Fast To Create
Number 2) Coke geo-fenced billboards
In another take on personalised cans, Coke have come up with personalised billboards controlled by your mobile in Israel. On entering your name into a special app, the billboards detect your proximity and display your name in lights whenever you’re nearby. It’s a simple idea but has had some impressive results with 100k people apparently getting involved.
Via PSFK
Referrer: @DiSapia
Number 1) Coke The Wearable Movie
In yet another great initiative from Coke, they’ve developed an ingenious way of thanking their global fans with their ‘wearable movie’ project. Fans from the concierge in their Atlanta office to their millionth Facebook fan in Mumbai received a T-shirt with which had one frame printed on it. On taking a selfie with the T-shirt, all the frames were stitched together to create an animated movie about two friends trying to get a pair of lips to smile. Simple, but very smart.
Via Creativity Online
Referrer: Chris Colter
That’s it for this week. As ever, if anything screamingly awesome has been missed out, let us know in the comments below. Or feel free to ping any recommendations for next week to @jamescfilmer.
James Filmer
Chief Innovation Officer
UM