This week’s highlights from around the world include Leo Burnett’s shocking mirror stunt for Think!, DDB’s evocative 1914 Facebook diary, and Adobe’s live Photoshopped bus stop ads.
Number 5) #PubLooShocker
Leo Burnett London upped the ante in cardiac arrest inducing prankvertising with this stunt for the latest UK Think! road safety campaign. It makes Mini’s hacked soap dispenser airbag from last week look like wallpaper in comparison…
Referrer @Zoescaman
Via Adweek
Number 4) Kindoma long distance bedtime story telling
Kindoma is a smart mix of e-book and video call to enable kids to have bedtime stories read to them from family members wherever they may be in the world. When a video call is initiated through the app kid and adult can browse the app library’s 26 popular stories together. Once a book’s chosen, its pages are displayed on the screen alongside the video of both of them together. Either party can turn the page with a swipe, and an indicator pops up on the screen so they can point to a particular word or image.
Via Springwise
Number 3) eBay shoppable windows
In another interesting development in online retail blending with the offline world, eBay have launched a series of ‘shoppable windows’ in New York City. The nine ft x two ft screens appear within the windows of closed retail stores including Fifth & Pacific who point out it’s a great way of demonstrating products that would otherwise “typically require an extra 10,000 square feet of store space”.
Referrer @IanCrocombe
Via Business Insider
Number 2) Facebook 1914
Facebook 1914 is an initiative from DDB Paris and the Museum of the Great War to help people reimagine what is was like going through the first Great War through by following Léon Vivien’s Facebook updates. Leon is a French soldier sent to the front to fight for his country and his life. His Facebook page featured eight months-worth of content updated daily over 2 months, using the images and the resources from the Museum of the Great War archive. It’s a lovely way of bringing the museum’s artifacts to life, even if perhaps a little similar to 1944 Live from Poland.
Via Adverblog
Number 1) Adobe Creative Days
Adobe in Finland converted a bus stop ad into one where people standing around were Photoshopped in real-time could unwittingly star in it. Artist Erik Johansson snapped their profile from a van parked opposite and manipulated their image so they could witness themselves randomly staring in an antique ship, movie ad or even on top of a wedding cake next to another unsuspecting person next to them – all whilst nervously laughing along.
Referrer @y0z2a
Via Co.Create
That’s it for this week. As ever, if anything screamingly awesome has been missed out, let us know in the comments below. Or feel free to ping any recommendations for next week to @jamescfilmer.
James Filmer
Chief Innovation Officer
UM