So many innovations over the last week that choosing just five was tough – highlights include Jeep’s GPS to get lost, Diet Coke’s slender vender and Zed the game to help kids sleep.
Number 5) The Billboard Trap
Bug killers Orphea4D in Italy came up with a novel way to demonstrate their product through an outdoor ad unit. Transparent glue was applied on a portion of the billboard’s surface in the shape of the can’s jet spray and over time thousands of bugs became trapped in it – thus handily demonstrating the product’s effects. The case study’s result is wittily surmised “almost 230,000 insects will not bother anyone else”.
Referrer @y0z2a
Via Adverblog
Number 4) Jeep – GPS to get lost
Jeep in Buenos Aires developed an interesting tactic to demonstrate the adventurous nature of the product by enabling the car’s GPS to allow you to ‘get lost’. Leo Burnett Argentina’s GPS hack promised to enable you to find somewhere off the beaten track and have the device take you there. Hopefully there would be enough different locations to ensure you’d be genuinely ‘lost’ and not surrounded by a herd of other Jeep owners…
Referred by Chris Colter
Number 3) The Beer Turnstile
To support their anti drink-driving message around the Rio Carnival, sponsors Antartica developed a smart way to encourage people to take public transport by using their empty cans to as payment for the turnstile. Through optical reading, every time a can was scanned, the turnstile was triggered for free travel.
Via Trend Hunter
Number 2) Diet Coke the Slender Vender
To showcase its ‘thin and elegant’ nature, Diet Coke in Pars developed the world’s thinnest vending machine. The machine dispensed its free cans sandwiched between other grotesquely fat looking machines, or between people having a haircut, bowling, between cycle lanes, and other tenuous locations. Because clearly if you drink sugar-substituted substance, it you enable you to fit in all those locations too. Irony aside, it’s certainly a clever stunt.
Via Digital Trends
Number 1) Zeds – a game to help kids sleep
Number 1 this week is Zed – an intelligent mobile game developed by Channel 4 Education to encourage kids to sleep better. The app analyses the sleep patterns and builds a game around them, which is intended to demonstrate how a lack of sleep can dull creativity, reduce energy levels and negatively impact their social lives. Players are directed to place their iPhone on the corner of their bed, allowing it to record their sleep patterns and display the results in a graph the following morning. The recording is then translated into a platform game with levels of difficulty determined by a child’s actual sleep data; a restless night’s sleep ups the degree of difficulty while deep sleep patterns are rewarded with easier challenges, containing more power-ups.
Referrer @RobertBellamy
Via Adverblog
That’s it for this week. As ever, if anything screamingly awesome has been missed out, let us know in the comments below. Or feel free to ping any recommendations for next week to @jamescfilmer.
James Filmer
Chief Innovation Officer
UM