Ogilvy has enlisted former Y&R managing director Peter Horovitz to run its Melbourne office.
Horovitz has taken on the role of Melbourne managing director, overseeing 270 staff across several business units. The position was last filled by now national chief executive Andrew Baxter, who had been promoted almost two years ago.
Horovitz was previously managing director of Y&R Sydney and chief executive of Wunderman. Most recently, he's been a partner at Red Sky Consulting.
Baxter said existing leaders of Ogilvy Melbourne remains unchanged. These include Badjay Ogilvy general manager Michael McEwan, OgilvyOne general manager Nick Muncaster, Ogilvy Growth Companies general manager Andrew Egan, OgilvyAction chief executive Sean Taylor and One20 general manager David Fleer.
Baxter said: “[Horovitz has] proven leadership, commercial instincts and business acumen to help drive Ogilvy Melbourne on its next stage of growth.
“Ogilvy Melbourne is a big, successful and diverse business. But it's a busy place, and we need strong overall leadership to set the path for continued growth while the current management team drive the day to day. Peter is absolutely the right person to take on that challenge.
“Each of the heads of our specialist businesses have done a great job in the last 18 months, creating some famous campaigns and excellent results for our clients. Peter's role will be to build on this success and provide the vision, focus, and momentum to consolidate our leadership position in Melbourne for the next decade.”
Horovitz said: “Ogilvy is an incredibly strong brand and has a genuine 'A' team of creative and strategic talent under its roof. I've always loved the business, and have a history of encouraging and fostering collaboration, something that Ogilvy excels at. I'm excited to join the group and help ensure we create the best environment for producing great work that works.”
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