Wunderman will launch analytics and optimisation division Zaaz in Australia with co-founder John Farris relocating to Sydney to oversee the region.
Zaaz will first launch in Wunderman's Singapore office in October, with Farris to arrive in Sydney in November. The Australian operations are expected to be up and running in early 2012.
Wunderman Asia Pacific president, Stephane Faggianelli, said: "The introduction of Zaaz in Asia Pacific is a strategic development for our network. Singapore is our first step. Our ambition is to scale fast, adding key markets such as Australia, China and Japan to our regional footprint.
"It is a deep commitment to provide our clients with best-in-class performance marketing capabilities across the entire spectrum of tagging, analytics, data, CRM, social and mobile."
Farris said: "Asia Pacific brands show great interest in advanced analytics and optimisation services. Our expertise and methodologies focus on creating experiences that inspire and deliver results that matter."
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