Every now and then, we all come across someone with a seemingly
improbable corporate job title – 'catalyst for magic' (looking at you
AMP) and 'international friend maker' come to mind – but what are the
titles best avoided in 2013?
Econsultancy has come up with a handy list of job titles in digital you may not want on your business card, lest you enjoy being the object of eyerolls everywhere.
Top of the list is 'guru', which Econsultancy warned can only be taken seriously if you've been practicing yoga for more than a decade, and even then you're probably only a guru at downward dog. 'Rockstar' should only be used by people such as Mick Jagger and not those with great coding skills.
Of 'ninja', Econsultancy said: “Another Silicon Valley innovation, if your new employer wants to refer to you as a ninja, you should make like a ninja and disappear – as quickly as silently”.
'Genius' is similarly met with derision: “If you get a
job at the Apple store, you have little choice but to accept the title
of genius. Otherwise, using your job title to imply that you qualify for
Mensa is probably a bad idea.”
'Wizard' should be reserved for Harry Potter novels while 'evangelist' is just a mere conversation starter.
Others on the full list included 'maven, 'growth hacker', 'expert' and 'chief [insert wacky noun] officer'.
What's the most out-there job title you've ever encountered?
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at email@example.com
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org