Every now and then, we all come across someone with a seemingly
improbable corporate job title – 'catalyst for magic' (looking at you
AMP) and 'international friend maker' come to mind – but what are the
titles best avoided in 2013?
Econsultancy has come up with a
handy list of job titles in digital you may not want on your business
card, lest you enjoy being the object of eyerolls everywhere.
Top
of the list is 'guru', which Econsultancy warned can only be taken
seriously if you've been practicing yoga for more than a decade, and
even then you're probably only a guru at downward dog. 'Rockstar' should
only be used by people such as Mick Jagger and not those with great
coding skills.
Of 'ninja', Econsultancy said: “Another Silicon
Valley innovation, if your new employer wants to refer to you as a
ninja, you should make like a ninja and disappear – as quickly as
silently”.
'Genius' is similarly met with derision: “If you get a
job at the Apple store, you have little choice but to accept the title
of genius. Otherwise, using your job title to imply that you qualify for
Mensa is probably a bad idea.”
'Wizard' should be reserved for Harry Potter novels while 'evangelist' is just a mere conversation starter.
Others on the full list included 'maven, 'growth hacker', 'expert' and 'chief [insert wacky noun] officer'.
What's the most out-there job title you've ever encountered?
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