TAC's 'Confusion' wins Could be a Caxton

By AdNews | 6 September 2012

The TAC 'Confusion' print campaign has won the Could be a Caxton competition for both April/May and June/July.

The Could be a Caxton competition is an initiative established by the Caxton Committee and supported by the Newspaper Works to celebrate creativity in print.

The agency behind the campaign was Grey Melbourne.

Judge Cam Blackley, who is creative director at Droga5, said: ““I first saw one of these as a huge poster down in Melbourne. I almost crashed. Then I turned the 'tech-house' up louder. This campaign is a true standout for the months I'm casting my eye over. Right for the target. Well put together. Super simple. I'd like to have done it.”

A highly commended was awarded DB Export Dry's 'Shame' campaign.

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