With Superbowl 2013 less than two weeks away, the big beasts of the ad world are staying down wind.
The known unknowns are that Audi has booked a 60 second slot, as has Lincoln, Mercedes-Benz and cars.com.
Hyundai also has a 30 second spot.
Coke is understood to have three 30 second ads. Will Pepsi take on the challenge?
Some advertisers though are starting to break cover, including Skechers, M&M's and Taco Bell.
Siltanen Partners' teaser for Skechers is now online. Watch this man outrun a cheetah.
However, some would say it's not the freshest idea. This ad, created for Charal Meats by Leo Burnett Paris, has been around for almost a decade.
M&M's has also posted a teaser on Youtube. See a woman who can't control herself around chocolate.
Taco Bell has a grandad living the dream on a pimped-up mobility scooter.
The usual suspects in food beverage and automotive sectors will likely drop some teasers over the next 12 days. We'll keep you posted.
For the meantime we know that Pizza Hut's ad will feature customers crowd sourced through a Facebook competition. See the "Hut hut hut" page here.
We also hear K-pop overlord Psy will be showing another billion or so people how to crack Wonderful Pistachios. Yep. Gangnam style...
And when the party's all over, one lucky adman, or woman, will find them selves $1 million richer, thanks to Doritos. Live the dream...
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