Spotify has lifted its game with a Qantas partnership that allows members of the frequent flyer program to buy premium subscriptions to the music streaming service using loyalty points.
Spotify's premium service provides ad-free unlimited streaming plus offline access to playlists via mobile.
This is the feature which makes the deal ideal for Qantas: Users can access their music playlists on flights without the need for an internet connection.
Qantas members can buy three month, six month or yearly subscriptions to Spotify through the Qantas store.
Michael Richardson, head of business development AU/NZ, said: “This loyalty program inclusion marks a world-first for Spotify, as well as an exciting opportunity between Australia’s number 1 airline and Australia’s number 1 music streaming service. The sheer breadth of our music catalogue and service should appeal not only to that younger audience, but to Qantas’ over 9 million member base.”
It will cost 4,900 Qantas points for a 3-month subscription, 9,700 for six months and 19,250 points to get access for the whole year.
Spotify Premium normally costs $11.99 a month.
Australia is one of the fastest growing markets for Spotify, since launching in 2012. Users have access to more than 20 million tracks. The service hopes to build traction with advertisers through branded playlists.
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