Specsavers refocuses with Cummins & Partners

By AdNews | 25 June 2014
Specsavers looks for 'Should have gone to Specsavers' moments at Australian Open.

Cummins & Partners has won the creative account for Specsavers, ending a five-year relationship with incumbent agency McCann.

The move completes a review of the entire Specsavers business which saw the media account retained by MediaCom last year.

Specsavers national head of marketing, Liz Attia, thanked McCann for its work on the business.

“We would like to take this opportunity to thank McCann for all the work they have produced for Specsavers over the last five years,” Attia said.

“It’s been an incredible journey and we appreciate the partnership and dedication McCann has shown to our brand in helping us to grow to where we are today.”

Cummins & Partners managing partner Chris Jeffares said the win was an important one for the agency.

We are ecstatic to be working with Specsavers and have really enjoyed the pitch process and the local and global engagement” Jeffares said.

“The work will be incredibly diverse and we look forward to continuing to build their global brand and presence.”

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