Specsavers has signed up as a sponsor of the Australian Open, and is running a Facebook activiation asking fans to submit photos of their favourate 'Should have gone to Specsavers' moments throughout the tennis tournament.
Lets hope the brand also takes all the opportunities it can to run the kind of quick turnaround ads in response to sports events the brand is famous for in the UK.
The brand’s UK business has be lauded for its keen eye on opportunities to create ads that take advantage of events in the news that it can apply its 'Should have Gone to Specsavers' strapline to.
During the 2012 London Olympics when organisers mixed up the North and South Korean flags during an event, the very next day Specsavers ran a simple press ad featuring the two nations' flags and its strapline “Should have gone to Specsavers.” it also ran similar ads during the World Cup
Not that we want any linesmen's calls to be in question at the tennis tournament, but perhaps we can look forward to some equally sharp focussed ads from Specsavers throughout the Melbourne event.
The brand is the official eye care partner of the Open and is assisting players, staff, including ball boys and girls, by making sure they have optimum eye health so they can see those balls flying and make accurate calls on whether shots are in or out.
It is also giving all players a pair of polarised sunglasses designed by Australian designer Alex Perry.
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