Rapper Snoop Dogg has rewritten the
lyrics to his popular 'Drop It Like It's Hot' song for US frozen food
brand Hot Pockets, in what is arguably one of the strangest
(or worst) celebrity-fronted spots this year.
The ad aims to promote one
of Hot Pockets' microwaveable products, a cheese and pepperoni-filled
roll, and features Snoop singing his re-jigged version of the song.
The rapper-turned-product-endorser is surrounded by a barrage
of scantily clad back up dancers and a giant Hot Pocket wearing an
animal print pimp coat.
The chorus, in case you want to sing
along, is as follows. "Hungry kids in the crib Ma, pocket like
it's hot, pocket like it's hot/When the cravings got a hold of you,
pocket like it's hot, pocket like it's hot/And your munchies get an
attitude/ Pocket like it’s hot/ I’ve got the pockets in my arms/
Setting off smoke alarms/And I eat ‘em smokin’ hot/‘Cause I got
it goin’ on.”
The brand is also endorsing the Snoop spot
on its Facebook page.
What
do you think of this ad? Let us know your thoughts in the comments
below.
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