Telstra's struggling search and directories arm Sensis has enlisted former chief operating officer of The Australian, John Allan, as managing director.
The appointment follows the resignation of Sensis chief executive Bruce Akhurst in March, after 15 years with Telstra.
Sensis has been struggling lately as it moves into the digital space, with drops in revenue and hundreds of staff cuts from its workforce.
Telstra Media Group's managing director Rick Ellis has been acting chief executive of Sensis, in the absence of a company head.
Allan will join the business from Monday 6 August.
Ellis said: “John joins Sensis at a critical juncture as we work to make Sensis Australia’s leading directories and digital marketing services business.
“His brief will be to deliver on our long term digital strategy, as well as our program to step up simplification of the Sensis business and accelerate digital growth, setting the business on course for success in the digital age.
“I am delighted to have an executive of John’s extensive experience in traditional and digital media, and a directories business, to lead Sensis. Digital media is transforming at an astonishing rate and John has been at the leading edge of driving businesses for success in that world.”
Sensis has recently moved under the umbrella of Telstra's digital division.
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