Samsung pokes fun at rivals

By By Wenlei Ma | 10 July 2012

Samsung has taken another stab at its smartphone competitors in the latest round of ads in the US promoting its flagship Galaxy SIII model.

In the three ads, various characters are thrown into group situations – baby's birth, day out, board meetings – where the share-ability of content over mobile devices becomes key.

The ads contrast the Galaxy SIII seamless share features against those of an unnamed competitor (three guesses who...).

You need Flash player 8+ and JavaScript enabled to view this video.
You need Flash player 8+ and JavaScript enabled to view this video.
You need Flash player 8+ and JavaScript enabled to view this video.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

comments powered by Disqus