Samsung pokes fun at rivals

Samsung has taken another stab at its smartphone competitors in the latest round of ads in the US promoting its flagship Galaxy SIII model.

In the three ads, various characters are thrown into group situations – baby's birth, day out, board meetings – where the share-ability of content over mobile devices becomes key.

The ads contrast the Galaxy SIII seamless share features against those of an unnamed competitor (three guesses who...).

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