Real-time trading platform Rubicon Project has enlisted former Salesforce regional vice president Asia Pacific, Stuart Bartram, as APAC managing director.
Bartram replaces Kaylie Smith, who has been promoted to head of seller cloud at the company, and will work out of Los Angeles.
Bartram will be based in Sydney, and will report to Rubicon's international general manager Jay Stevens.
He has previous experience working with Salesforce, DoubleClick, Google and LinkedIn.
Stevens said: “Kaylie Smith has recruited a terrific team working with the leading buyers and sellers across the region. Stuart Bartram brings the key combination of publisher-side experience, advertising technology skills and proven ability to lead a team in the region.”
Bartram said: “As a pioneer in automated advertising in the region when launching the DoubleClick AdExchange for Google, I am thrilled to join Rubicon Project. This is an incredibly exciting area of the advertising industry that can offer tremendous benefits for online publishing business and advertising agencies across Asia Pacific.”
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