Radio starts financial year on the back foot

By By David Blight | 8 August 2012

Radio advertising revenue was down 1.16% in the metro markets for the month of July, but Sydney and Perth saw growth.

The total metro market fell to a total of $52.3 million, compared to July 2011, according to figures from Deloitte sourced by Commercial Radio Australia (CRA).

However, Sydney grew 0.8% to $16.8 million while Perth increased 2.2% to $7 million.

Meanwhile, Melbourne dropped 2.5%, Brisbane fell 1.8% and Adelaide was down 6.6%.

CRA chief executive Joan Warner said: “Sydney and Perth recording positive growth for the month is a good start to the new financial year and the third consecutive month of growth for Sydney.

“Other markets are still experiencing tough economic conditions.”

Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at

comments powered by Disqus