Publicis Mojo Brisbane has won the creative account for Queensland Rail after a twelve month pitch process against two other agencies.
The win was part of an innovative pitch process where three shortlisted agencies were invited to work on a piece of business for a year leading up to the final decision.
Mojo was responsible for the Queensland Rail Travel brand, developing their successful summer campaign “All the holiday you can take”.
Publicis Mojo partner Rob Kent said: “We're very happy with the end result. The relationship is working very well and the client has seen good results from the campaign work that we've done.
“We've developed an extremely strong relationship in account service and creative with the client and I think that's what sets Publicis Mojo apart.”
The pitch culminated with a written submission and an invitation for each agency to participate in the final stage, the format for which was also out-of-the-ordinary. Each agency was briefed on a business issue for which they had to develop a creative response and present back to Queensland Rail's client panel within one hour.
Publicis Mojo was appointed to handle Queensland Rail's entire portfolio.
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