Pistorius' Nike bullet ad taken down in wake of shooting

A Nike ad featuring Oscar Pistorius has been removed after the athlete was charged with the murder of his girlfriend.

The print ad featured the tagline “I am the bullet in the chamber” was previously on Pistorius' website and has been taken down. He is alleged to have shot his girlfriend, model Reeva Steenkamp, in the head and arm yesterday.

The Nike ad featured the tagline 'I am the bullet in the chamber'.


The sportswear giant has released a statement expressing its sympathies over the shooting but has declined to further comment on the matter.

Nike, which sponsors many sportspeople over the world, has had an unfortunate recent history with its athletes. In the past few years, the brand has been embroiled in scandals associated with Tiger Woods and Lance Armstrong.

Pistorius sponsors Oakley and BP Global have also declined to comment on their standings with him.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at wenleima@yaffa.com.au

comments powered by Disqus


latest comments


jobs»