The pharmaceutical sector is going like it's on drugs, but travel and real estate are on a major comedown. Get all the dirt in our print exclusive Nielsen Top Advertisers report – find out how the country's biggest advertisers fared in 2012. (They did okay.)
Here at AdNews, we don't just write about advertising – we advertise ourselves. So here we go: check out some of the juicy stuff you'll only see in the actual magazine, available today in print and on iPad.
2DayFM shock jock Kyle Sandilands flexes his marketing muscles with a new business venture – coconut water. The secret to his success? Shed the nonsense, focus on the product and the pimping.
"We are not sitting around having meetings about having meetings about what we are going to do in the next meeting," he says. "We love speaking to people and getting straight to the point. No bullshit PowerPoint presentations and all this shit."
We talk to Coca-Cola global marketing guru Jonathan Mildenhall on the future of agencies and why pop culture is the new black, and Core Sydney's Christian Finucane explains why Neil Lawrence hired him not once, but four times.
The boys from Bashful, Simon Bookallil and Emil Vrisakis, talk picking up the pieces post-GFC, while John Mescall tries to work out which brand of dog is best.
If you're still reading, the point is this: as good as our online coverage is, there's a whole lot more in the AdNews print issue. See what you're missing with the AdNews iPad app. It's print, but digital.
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