Opera House launches new video

By By Reid Jermyn | 26 July 2011
Sydney Opera House campaign by The Monkeys.

Creative agency Three Drunk Monkeys has teamed up with Sydney Opera House (SOH) to create a music project that invites the world inside the iconic building and positions ‘The House’ as a contemporary cultural hub.

Reworking Nick Cave’s immortal ballad, ‘The Ship Song’, the film and song release features performances by some of Australia and the world’s preeminent artists from Neil Finn, Kev Carmody, Sarah Blasko, Angus and Julia Stone, Paul Kelly, Temper Trap, Martha Wainwright, Katie Noonan and Daniel Johns.

The brief was to “open the doors” of Sydney’s most iconic landmark and showcase a broad range of artists who have created similar ‘works of wonder’ inside the Opera House’s famous sails.

Created by award-winning director Paul Goldman, who has been credited for some of the music videos behind the likes of Kylie Minogue and Silverchair, the video was shot over a ten-month period.

It’s beautifully shot and takes viewers on a completely voyeuristic journey of the Opera House, according to Three Drunk Monkeys creative director Noah Regan.

“This project has been a true labour of love. Throughout the process two things drove everybody involved; their deep love of The House and everything it stands for and a passion for the beautiful Nick Cave song and how fitting it is for this concept. We feel we’ve created something every Australian can be proud of and share and the world can appreciate,”Regan said.

SOH director of marketing and communications Victoria Doidge said they had set out to create a piece of content that would celebrate the building’s contribution to the “global creative community” and it’s icon status for Australia.

 "Our content strategy aims to democratise the creative experience for as wide an audience as possible no matter where they are - in doing so we take performances beyond the confines of our stages to be enjoyed online, mobile or watching television.

"The calibre of the artists who volunteered in this project is testament to the House’s special place in our national psyche. We couldn’t be happier with this beautiful interpretation of one of Australia’s most beloved love songs."

The music video has been flanked by a 30 minute documentary created by Greg Appel, which features behind-the-scenes interviews with the artists and others involved with The Ship Song project.

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