Startup job network OneShift has appointed Host as its integrated communications agency, with a remit to launch and grow the fledgling brand.
OneShift, a short-term job network, has engaged Host to drive both employers and employees to the site.
Host will develop a campaign using the strapline 'Short Term Works'.
The campaign will initially launch in Australia, and then could potentially move to New Zealand.
OneShift founder Genevieve George said: “Right from the outset, we could see huge value in their strong strategic and creative output. They're a real asset to our brand and we look forward to a long and successful relationship.”
The business was appointed without a pitch. Host senior account manager James Ansell told AdNews: “Initially, there was a pitch, George had a few people interested, but she liked our ideas so much that, in the end, we got it without a pitch.”
Host managing director Suzie Shaw said: “Host will develop campaigns to drive both employers and employees to the site with the campaign line 'Short Term Works'.”
The decision to appoint Host has been made after a start-up phase which has seen over 20,000 job seekers listed.
Host lost leading client Vodafone to Ogilvy in February this year, but has also recently won accounts such as the Coca-Cola 2012 summer campaign, Ella Bache, and Playstation.
Last year, the agency sold 51% of its stock to Havas.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at firstname.lastname@example.org