OneShift starting up with Host

Startup job network OneShift has appointed Host as its integrated communications agency, with a remit to launch and grow the fledgling brand.

OneShift, a short-term job network, has engaged Host to drive both employers and employees to the site.

Host will develop a campaign using the strapline 'Short Term Works'.

The campaign will initially launch in Australia, and then could potentially move to New Zealand.

OneShift founder Genevieve George said: “Right from the outset, we could see huge value in their strong strategic and creative output. They're a real asset to our brand and we look forward to a long and successful relationship.”

The business was appointed without a pitch. Host senior account manager James Ansell told AdNews: “Initially, there was a pitch, George had a few people interested, but she liked our ideas so much that, in the end, we got it without a pitch.”

Host managing director Suzie Shaw said: “Host will develop campaigns to drive both employers and employees to the site with the campaign line 'Short Term Works'.”

The decision to appoint Host has been made after a start-up phase which has seen over 20,000 job seekers listed.

Host lost leading client Vodafone to Ogilvy in February this year, but has also recently won accounts such as the Coca-Cola 2012 summer campaign, Ella Bache, and Playstation.

Last year, the agency sold 51% of its stock to Havas.

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