Olympics mobile search rockets

By By Wenlei Ma | 7 August 2012

Olympics-related search terms grew 10 times week-on-week in the first seven days of the Games, according to Google.

An official Google blog piece said at times, search traffic on tablets and smartphones surrounding the Olympics is higher than on computers.

In Australia, for the first two days of the games, 45% of Olympics-related searches in Australia originated from mobile devices.

For example, search traffic around Paul McCartney soared directly after he performed during the Opening Ceremony.

Dai Pham and Adam Grunewald from Google's Mobile Ads Marketing team wrote on the blog: “It's clear that these are the first multi-screen Olympics, as users are engaging across TV, computers, smartphones and tablets, often at the same time!

“We see these trends in many multi-screen events (such as the Super Bowl, Oscars and Eurovision) but the Olympics represents an even more pronounced trend and one we can see happening at a global level.”

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