Skincare brand Ego Pharmaceuticals has appointed Ogilvy Group Melbourne's OgilvyAction as its retained agency.
OgilvyAction, the group's brand activation agency, will lead the account after a successful pitch process. Its first brief is to create a campaign to highlight the heritage of Ego's QV brand.
OgilvyAction will work with staff from other Ogilvy Group agencies and Ikon Communications to work on the project.
Ego marketing manager Derek Murphy said: “Ego Pharmaceuticals is a proudly family-owned Australian company, which has grown rapidly since its beginnings 60 years ago.
"Our many brands, such as QV, have great stories to tell. As a result, we felt it was vitally important to find the right agency partner, with the right skill set, to help us tell these great brand stories through the right channels.
“We believe we've found this partner in OgilvyAction, and look forward to working with the team to help build our leading skincare brands even further.”
OgilvyAction chief executive Sean Taylor said: “Ego and QV have an incredible heritage and story to tell, one that we believe will engage consumers, and grow awareness among the broader market.
“Many consumers may not be aware that QV actually stands for Queen Victoria hospital, for which the product was originally developed. We will work to deliver this message while attracting a range of new customers interested in the best products for themselves and their families.”
Ego has previously worked with Admark.
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