NZ Haka video tops AdNews chart with 1.4 million views

Moving footage of the New Zealand Defence Force farewelling fallen soldiers with a Haka has topped the AdNews Viral Video Chart this week, with over 1.4 million YouTube views and a huge share rate on social media.

The spot shows soldiers of Royal New Zealand Infantry Regiment performing a Haka around the herse carrying their fallen soldiers.

The video first featured in last fornight's Viral Chart in 6th place, has since attracted 1.2 million more viewers and now stands strong with well over 1.4 million YouTube Views. It has been shared over 4500 times on Twitter and just under 40,000 times on Facebook.

Click here to view the chart.

Despite the above, Viral Video Chart's Matt Smith argued Volvo's 'Truck Ballerina Stunt', which featured first on last fortnight's chart, is still fierce competition in the viral video sphere. It shows world record-holding highliner Faith Dickey attempting to cross a line between two speeding trucks, and has well over five million views on YouTube.

Taking second and third place are performances from The X Factor in Australia and the UK, boasting just over one million and half a million views resepctively.

Following this is a video from the Australian Prop Cycling Team 'Orica-GreenEdge' singing a rendition of Carly Rae Jepsen's 'Call Me Maybe', sitting in fourth place with over 360 thousand views.

Other brands to feature on the chart are ING Direct Australia, Wild Turkey, EA Games Australia and Evolution Dynamics.

The AdNews Viral Video Chart ranks Australia's most popular brand-funded videos based on a combination of views and natural sharing.

The chart is updated every two weeks based on data from YouTube and sharing activity on Facebook and Twitter. Note that the chart shows total views, not the number of views generated in the past fortnight, so entries with a higher number of cumulative views may appear lower down.

Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at amykellow@yaffa.com.au

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