Nova Entertainment is spreading its radio wings to launch Nova TV and a new website – with Robbie Williams helping to spread the word.
Nova TV, which will launch next month, will feature on-demand music videos using Nova's playlist, and will show on-air personalities.
Nova TV is the result of the network's new partnership with video technology company Vadio.
Emily Rayner, group digital director, said: “Vadio provides a proven means of assisting us to further the relationship with our audience by leveraging the compelling content we have already created.”
Nova TV will be available via Nova's online, mobile and social platforms.
The new Nova Entertainment website combines the company's brands, talent, insights and entertainment channels in one place – and is launching with an interview with Robbie Williams sharing his passion and experience in entertaining audiences:
Tony Thomas, group marketing director, said the new site marks Nova's “transformation from a successful radio business into a broader entertainment company”.
The site contains downloadable content and tool kits for brands, talent and shows including biographies, images and ratings. It also shares insights and case studies of successful client campaigns as well as intelligence around consumer behaviour, listener habits and industry trends.
Nova Entertainment, which rebranded in February, comprises the Nova Network and Smoothfm in Sydney, Smoothfm in Melbourne, Adelaide's FIVEaa, the Central Coast's Star 104.5, and digital stations Smoothfm, Koffee and Coles Radio.
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