Ninemsn launches Underbelly: Razor site

By By Reid Jermyn | 18 August 2011
 

The new Underbelly website is up and running on Ninemsn.

Series fans get now access interviews with the Underbelly: Razor cast, the latest photos and when the show premiers this Sunday August 21, will be able to access a range of exclusive content, which will be released to the site after the airing of each episode.

Ninemsn head of entertainment Ben Watts said they are expecting an influx of traffic as the show draws closer.

Nine has been plugging the Razor series for more than two months, and many have tipped it to be a ratings winner for the network.

“We always knew Underbelly: Razor was going to be a landmark series and we worked closely with the creators from the start to develop a totally immersive digital companion experience,” Watts said.

“Our aim was not only to capture excellent cast interviews and behind-the-scenes footage, but also to give some background on ‘1920 Sydney’.”

The ambitious fourth instalment of the Underbelly franchise is a drama set in Sydney in the early 1920s. It airs this Sunday on Nine at 8.30pm.

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