New food mag to nourish growing market

By By Amy Kellow | 7 March 2013
Blitz Publications will launch a new food magazine in May 2013 called Nourish.

A new food title called Nourish will hit stands in May attempting to reach advertisers via peoples' stomachs and tap into Australia's evergreen health and nutrition market.

Nourish will be published by Melbourne-based health-focused firm, Blitz Publications, and be available in Australia and New Zealand. Its current portfolio encompasses similar magazines including Women's Health and Fitness, Australian Natural Health, Iron Man and International Kickboxer.

The new bimonthly magazine will offer recipes, eating plans, nutritional advice and weight loss tips and has the founding premise of 'Eat Well, Live Well, Be Well'. Its first issue will launch 1 May 2013 with Australian Natural Health editor Anji Bignell taking the reins.

The magazine will span across multiple platforms including an app for iPad and Android, a mobile site, website and a dedicated self-titled online television channel. The publisher will build anticipation of the forthcoming title with samples inserted into its sister magazines.

The food sector continues to be one of the strongest local markets. The most recent Roy Morgan readership figures revealed the category as one of the best performing, along with home and garden and women's fashion. The total readership results were the best the local market had seen in some time, with 71 magazines posting increases while 59 reported declines.

Blitz claims the title will target the "semi-professional females between 25 - 55 years of age who are working and time-poor, but who understand the importance of correct nutrition". Its reader is "motivated to change her eating habits following some health concerns or who has a family member with special dietary requirements," according to the company.

Nourish publisher Silvio Morelli argued the magazine will be the first in its market with a "true health and sustainability focus". ‘Wellbeing on a plate’ is really what we aim to provide," he said in a statement.

The magazine is the second announced since the start of 2013. Bauer will launch international women's fashion title Elle in September this year with newly announced Shop Til You Drop editor Justine Cullen taking the top job.

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