Nestle finds replacement for Alwill

By By David Blight | 10 February 2012
Nestle director of corporate communications and marketing services, David Morgan.

EXCLUSIVE: Nestlé has found a replacement for high-profile marketing boss Ian Alwill, appointing Standard Chartered Bank Singapore’s global head of marketing and brand development David Morgan.

Morgan will take on the newly created role of director of corporate communications and marketing services across Australia and New Zealand, combining the roles of Alwill and Peter Kelly, who is retiring from his position as director of corporate affairs.

Before his time at Standard Chartered Bank, Morgan was chief marketing officer at Foxtel, as well as the head marketer at Bankwest.

He has worked at Citibank as its head of brand and marketing for Asia Pacific, and as Samsung global head of advertising in New York.

Morgan told AdNews his initial focus will be merging the marketing and corporate affairs departments, as well upping digital activity.

When asked if he has plans to shake up the brand’s agency arrangements, he said: “Absolutely not. Of course, every agency is always under review for the quality of their work, but there are other things to focus on that are more important. I’m coming into a fortunate position because Ian [Alwill] has left a very strong foundation.”

Nestlé’s agency parters include ZenithOptimedia, Publicis Mojo, JWT and Ogilvy. Nestlé’s main media spend in the 12 months to October 2011 was $47.2 million, up from $43.1 million in the prior period, according to Nielsen.

This article first appeared in the 10 February 2012 edition of AdNews. Click here to subscribe for more news, features and opinion.

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